# Mission: Winner's Writing Process Analyzed ad: https://blog.1aauto.com/wp-content/uploads/2020/09/1A-Auto-Banner2.jpg From: https://blog.1aauto.com/cv-joint-noise-how-to-diagnose-a-cv-axle-clicking-or-popping/ ### Business Type:  Automobile parts store ### Business Objective:  Their objective is to sell car parts ### Funnel: People searching info on how to fix their car on Google ## WINNER’S WRITING PROCESS ### 1. Who am I talking to? I am talking to someone who has issues with their car ### 2. Where are they now? - They have actively searched information on their problem - They have read about the issue - They might have diagnosed what part needs to be replaced #### 2.1 Current levels - Car is still broken - But they might have found the issue - They are probably frustrated because they really need their car to work #### 2.2 Dream state - I have managed to fix my car and now it's running smoothly ### 3. What do I want them to do? 1. Go to my store 2. Find the correct part of their car 3. Buy that part ### 4. What do they need to see/feel/experience in order to take the action I want them to, based on where they are starting? 1. I am here because I have an issue with my car and I am looking for information on how to fix it, so I am going to read the blog post 2. I know how to fix this myself - The blog post has explained how to fix the problem, I am feeling confident that I can repair the car myself **(this raises the "Do I believe the idea will work" threshold)** 3. This company has taught me something, I am thankful - They have taught and showed me how to diagnose and solve this issue **(this will raise the "Do I believe in the company selling the product" threshold)** 4. They have a discount on their products - The ad says that they have a 50% discount, I am going to get a good deal **(this will raise the "Is the value I'm going to get worth it" threshold)**